Sony Music

The Challenge:

1. Develop an effective and cost-efficient way to raise online visibility for albums from the Sony Music catalog not currently slated for marketing attention or re-release.
2. Increase the visibility of Sony staff in a way that demonstrates that they are music fans very much like the audience.

The Concept:

• A video series where Sony staff would discuss selected titles, to be featured on legacyrecordings.com and across social networks.

The Approach:

• This project was originally conceived solely for the A&R staff to discuss the importance of various key titles in the catalog. I decided that in order for the content tone to be