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Conversations For Deeper Context

I'm happy to announce the debut of Conversations For Deeper Context, a semi-regular podcast interview series which serves two purposes: It allows me to have conversations with people that I find super interesting I get to demonstrate how a Deeper…

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The value of Trigger Objects

We all collect stuff. Stuff that triggers memories. Stuff that reminds us of who we are and how we got here. A greying teddy bear. A picture of children, playing. The first $20 you earned, framed and hanging by the…

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Welcome to DEEPER CONTEXT

Hello and welcome! I'm really excited to be able to write these words after many months of planning, agonizing over verbiage and making sure the work was presented in a way that's most clearly understandable to the people who would…

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Sixty Second Soundtracks

Sixty Second Soundtracks Player
   

The Challenge:

  1. Develop an effective and cost-efficient way to raise online visibility for albums from the Sony Music catalog not currently slated for marketing attention or re-release.
  2. Increase the visibility of Sony staff in a way that demonstrates that they are music fans very much like the audience.

The Concept:

  • A video series where Sony staff would discuss selected titles, to be featured on legacyrecordings.com and across social networks.

The Approach:

  • This project was originally conceived solely for the A&R staff to discuss the importance of various key titles in the catalog. I decided that in order for the content tone to be

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