Discover What's Underneath

When we’re really passionate about something, our words are infectious.  When we have the opportunity to talk about what we love, we teach, compel and excite others.

Late night conversations with friends lead to a deeper understanding of who we are, and a more intimate connection with the people who have shared parts of themselves with us.

But there’s a problem…

Unfiltered talks like this are rare, especially when it comes to our working lives. We temper ourselves. Sometimes, we are even ashamed of our passions (“guilty pleasure”, anyone?)

We forget about how those moments where we open ourselves up make us feel.  The vulnerability, human connection and sharing of what we really care about.  We don’t think anyone would be interested in that when we’re trying to build a business, or leave a legacy, or start something new.

We are so wrong.

Here’s where DEEPER CONTEXT comes in.

I love listening to people talk about the things they love, and the things they’ve built, in a real way.

I spent four years creating and developing podcasts for Sony Music that consisted exclusively of these types of conversations.

In that time, I learned a lot about how to have a conversation that opens people up and creates a safe environment to get enthusiastic, and capturing that conversation in a way that’s valuable for others to hear. Human stories, simply and intimately delivered.

They learn something about themselves.  They Discover What’s Underneath their own passions and assumptions about them.

They connect.  And that makes a real difference.

DEEPER CONTEXT is my way to build on that goal for people and businesses.

DEEPER CONTEXT’s Guiding Principles:

  • People, not products (or features, or numbers), are interesting. Behind every product is people. People are the context for work.
  • Our obligation as people is to examine and help each other Discover What’s Underneath.
  • We Discover What’s Underneath by delving into how things came to be, sharing our excitement and questioning our assumptions.
  • Our goal is to reveal universal human themes in places that were otherwise emotionally neutral.
  • Any resulting recordings should be kept as simple as possible.  We will not cloud over the humanity with flash.


Here’s an example that you might find familiar.

Mister Roger's Neighborhood: How People Make Crayons

It's time to revisit a fan favorite, How People Make Crayons! In addition to being delightfully mesmerizing, this segment was the inspiration for the Daniel Tiger's Neighborhood episode "A Trip to the Crayon Factory." #MisterRogers50

Posted by Fred Rogers Productions on Wednesday, July 18, 2018