Let's explore the passion behind your (ad)venture!

You are a small business owner, solopreneur, freelancer, or family business operator.

You’ve made it your goal to never have a boring office job. You’re creating your own future.

But maybe you struggle with defining your specific passion. Maybe your website does not have the clarity of purpose you know to be your driving force. Maybe you struggle with expressing yourself online in that special breathless way that you can when you’re talking to someone in person.

This is what DEEPER CONTEXT is good at.

What Our Conversation Will Focus On:

  • How you got to where you are This is your origin story, and gives historical context to the rest.
  • Your passions in life. What gets you up in the morning? What do you really care about? This is your motivational context.
  • Applying your passion How you’re living your passion through your company. This is your professional context
  • Expanding your passion Who you’re interested in connecting with, how you want to grow. This is your aspirational context.

What You Get:

  • A thoughtful, edited video (or set of videos) of you exploring the real human story of your endeavor, full of heart and passion.
  • A way to tease out and clarify your mission in a way you possibly hadn’t even considered.

Additionally, we can:

  • Help you rework your website content, taking your new clarity into account
  • Refresh your site design

Samples of this kind of Deeper Context work: